Suzanne Scacca
A former project manager and web design agency manager, Suzanne Scacca now writes about the changing landscape of design, development and software.
Articles by the Author
Examples of Web Personalization That Improve Engagement
A personalized web experience doesn’t mean using everything you’ve gathered about someone to greet them by name, summarize their engagement with your brand and so on. Sometimes the subtlest variations in the experience can make a visitor or user feel more comfortable and satisfied.
Do You Need Storyboards for UX Design?
While some might say that storyboarding is valuable the larger and more complex a website or app is, that’s not always the case. Keep reading to find out what storyboards are, why you might need them on some projects and not others, and how to build them.
What to Do When Your App’s User Churn Rate Is Too High
User churn rate is a metric that represents how many users have cancelled their subscription during a tracked time period. If it’s high, something has gone amiss. Here’s the process for turning it around.
How to Create a Top-Notch Digital Customer Service Offering
If your digital customer service strategy doesn’t offer multi-channel support, self-support options, proactive communications and more, you could be missing a prime connection opportunity with your users.
How to Do A/B Testing for Websites: A Practical Guide for Optimization
Learn how to do A/B testing for websites with this complete A/B testing guide to optimize UX, test variations and boost conversions with data-driven decisions.
7 Signs Your Martech Stack Needs an Update
An outdated marketing tech stack—with lack of integration, scalability issues and poor data analytics—can hinder your strategy’s effectiveness. By updating your technology, you can improve efficiency, gather better insights and gain a greater competitive edge.
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